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How Story Funnels Grow Business Success

In Episode 123 of the Power Your Platform Podcast, I’m excited to share with you what story funnels are all about and how they can help you build a loyal audience.

As humans, we crave community. In fact, our brains are wired to connect. Social scientists tell us that communities help us feel like we belong, and this has a far-reaching impact on our mental, emotional and spiritual well-being which is inevitably linked to our physical well-being.

As someone who has built multiple online and in-person communities over the past 20 years, I can tell you there is an immense feeling of satisfaction that comes with gathering people together around a common purpose, and watching them flourish.

I’ll be honest – community raising doesn’t happen overnight.

But the good news is that we all have access to the one tool that will help us create meaningful connections that will take us from content creators to community raisers.

And that tool is a story funnel.

A story funnel is a marketing strategy that uses storytelling to move your ideal customer from being a passive content consumer to becoming an active, contributing member of your community.

If you’re not sure what kind of community to start or how to get people to join, reach out to me today by clicking here. I'd love to connect with you!

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