After all, trust is what leads our customers and clients to take action. But before they do, they need to have some faith in us.
And that faith is often sparked by storytelling.
After all, trust is currency these days, wouldn’t you agree? In fact, more and more often, we’re putting our money where our trust is. Just think about the brands you purchase, the places you go and the coaches you hire. Chances are, they’re closely linked to the level of trust you have with that product or organization or individual.
As women who are building successful brands and business, we need to be aware of how much our audience trusts us. Because that level of trust is directly correlated to the number of people who will purchase your products or hire you for your services.
It's worth mentioning that trust is not a short-term strategy. It’s a long game. Because the more we prove our worth and build our credibility over time, the more people will trust us and become raving fans of our work.
On the other hand, we’ve all seen those get-rich-quick posts about how you can 10X your income in 10 days or how downloading a particular course will lead to instant results – often with barely any effort. But if claims like this were actually true, don’t you think EVERYONE would be doing it?
The truth is that trust takes time. But the good news is that if you haven’t been focused on trust-building in your business, you can start doing it TODAY.
And one of the best ways I’ve found to build trust with an audience is through story sharing.
Here are 3 ways stories help us build better trust with our ideal audience:
First, stories make us more relatable to our audience.
Second, stories can help us build trust, because they make us more believable.
And a third reason why authentic storytelling is key to building trust is that it engages our audience in a conversation they’ve been waiting to be a part of.
Let me ask you this: when was the last time you started a conversation with your business?
Here at Power Your Platform, we’re always launching new conversation topics, from the importance of owning our story and following our purpose to raising our voice and sharing our story with others.
We’ve also had great conversations within our free Power Your Platform Facebook group about decision-making and quoting more women and how to get clarity on your own story message. There seems to be no end to the conversations around this topic of story branding.
Remember, when you start a conversation, you increase engagement with your audience. And as you engage, you build a relationship. And if those relationships are built on mutual respect then, they’ll inevitably result in higher levels of trust on both sides of the conversation.