Because when you really stop and think about it, the most successful brands today are built on BIG ideas, and I’m going to give you plenty of examples in this episode.
The companies we’re going to discuss are not only selling products and services. They’re selling a new way of thinking or a fresh way of addressing an old problem. And let’s be honest: this world is in need of some BIG ideas to some pretty important problems, wouldn’t you agree?
So today I’m going to reveal my BIG Idea Framework to help YOU get started thinking about what your BIG idea is and how you can start sharing it with the rest of the world.
First, be BOLD.
Being bold means owning our story with confidence, following our purpose relentlessly and raising our voice WITHOUT necessarily knowing all of the consequences ahead of time. We need to believe enough in ourselves and in our message that we feel compelled to keep going, even when our ideas challenge the status quo and others question what we’re up to.
Gloria Steinem who once said, “I have met brave women who are exploring the outer edge of human possibility, with no history to guide them, and with a courage to make themselves vulnerable that I find moving beyond words."
Inside that simple statement by Gloria are 6 characteristics of bold women:
And that leads us to the second part of the BIG Ideas Framework is to Aim for IMPACT.
Making an impact means having an effect or influence on the world around us. The impact we have really is up to us and how bold we allow ourselves to be.
There are different levels of impact, ranging from individual to global and different types of impact, including social impact, political impact, economic impact, environmental impact, cultural impact and others. Decide which on fits you best, and pursue it with all your heart.
Finally, the third part of the BIG Ideas Framework is to Be the GUIDE.
The truth is that no one is more equipped than you are to affect the kind of shift you’re looking to see in the world. Because each and every one of us has a story, and that story can be a powerful tool of change.
You are good enough to be someone’s guide.
You are prepared enough to be someone’s guide.
You are qualified to Be the Guide.
So if you’re looking to launch your BIG idea by Being BOLD, Aiming for IMPACT and being the GUIDE.
Because it’s time to stop playing it small and start thinking BIG.