Having been trained as a journalist, I was always taught to adopt a third-person approach to storytelling. In journalism, we were always taught to be objective observers of the story, and not to become a part of the story ourselves. Because when we did, we would lose our objectivity.
So in essence, I was trained NOT to tell my own story. And since I was always a good student, I followed the rules. And it made me really good at what I did as a writer and a journalist. But it was a barrier when it came to weaving my own story into my future business ventures.
Because let’s face it: our clients and customers want to know who the person is that’s behind the brand. It’s why my story coaching service exists in the first place. Because our story is the bridge that can connect us to the audiences we’re trying to reach. And it can not only boost our brand visibility, but it can create brand loyalty as well.
But even though I knew and recognized the value of personal storytelling in business, I was really reluctant to share bits and pieces of my own story at first, because of my background and training as a journalist.
But over time, I came to embrace 3 key concepts that help remind me of the importance of my own story in relation to the people I’m serving:
1. Your story tells people why you do what you do.
2. Your story tells people what makes you different.