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Increase Your Impact with Storytelling

Updated: Dec 12, 2022



British anthropologist Jane Goodall once made the statement that “You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”


I love that quote, don’t you? It reminds me that everyone has an impact – but not everyone decides what kind of impact they’re going to have.

I don’t know about you, but I want to choose the impact I make in the world. I want to pick up the pen in my own life’s story and leave an intentional mark on the page.

That’s why I created the Story IMPACT Framework which I speak about in Episode 83 of the Power Your Platform Podcast.


The Story IMPACT Framework is a simple 6-step process which breaks down what it takes to move from idea to impact. Because I find a lot of women I speak to want to make an impact – they’re just not sure where to start or how to grow that impact once they begin.

The Story IMPACT Framework is built around the word IMPACT, so it’s pretty easy to remember.


I is for Identity. Your identity is the core structure around which your story is built.

To make this more clear, I created The Story IMPACT Wheel which has eight parts:

1. Your Heroes
2. Your Villains
3. Your Proudest Moments
4. Your Painful Moments
5. Your Inspirations
6. Your Values
7. Your Challenges
8. Your Triumphs


M is for Meaning since it's meaning that creates the distinction between our experience and our story.

P is for the Purpose that drives us to do the work we do.

A is for the ideal audience we share.

C is for the challenge that we share for our audience.

T is for transformation which is the evidence that we’ve made an impact.

Together, let’s create an IMPACT the world can’t ignore!
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