What does it mean to share your message on a purpose-driven platform and how you can start thinking about building one?
It can be daunting to think that you have hundreds of platforms to choose from and you should really be on as many as you can. That’s just not the case. In fact, when I talk about platforms, there really are only three I would even consider.
Not hundreds. Three.
So what is a purpose-driven platform?
A purpose-driven platform is built around your why. In Episode #6 of the Power Your Platform Podcast, I talked about the importance of uncovering why you do what you do.
Because understanding your core purpose gives you direction and a focus and a clear vision of what your purpose-driven platform needs to look like.
So since your WHY is so important, let’s use those letters -- W H Y -- as the structure for our approach to think about a purpose-driven platform.
The W stands for WHO: who do you serve?
The H stands for HOW: how do you serve them?
The Y stands for YES: when you know your who and your how, it makes it much easier to say YES to the right platform for you.
So which are the three platforms you should be considering?
I recommend selecting a platform that is free, public, allows long-form content and has a long shelf life.
Those platforms tend to be: podcasts, blogs and YouTube channels.
Now, podcasts, blogs and YouTube tend to appeal to different types of storytellers, but that’s OK. Because you really only need to choose one.
And once you do, you need to go ALL IN on that platform. That’s where you'll want to spend 80% of your working time developing content that will PUSH your message out to your audience rather than using PULL marketing which is what social media is all about.
When you create great, consistent content on your ideal platform, your brand will automatically rise in the Google rankings, allowing you to be found more easily by prospective clients. It will earn you the loyalty of your audience as well, since you are consistently providing excellent value that speaks to their pain point and provides solutions that solve their problem. That’s why you want to zero in on the platform that’s right for you.
Be sure to join me next time as we take a look at which purpose-driven platform is the right fit for YOU.