Is there anything more frustrating than spending hours and hours putting together a beautiful puzzle only to discover that a single piece of the final scene is missing?
The fact is, the same happens all the time when it comes to our brand marketing. Maybe we’ve done our homework and we know our ideal audience inside and out.
Maybe we’re even super-clear on what product or service we have to offer our audience. And better still, we know how to get our audience’s attention and we do it successfully… but then…. Nothing. It’s crickets instead of cha ching! And we wonder where we went wrong.
As a story coach, I work with my clients to make sure they have ALL the pieces of their brand story in place when they’re creating a plan to reach their core audience.
But the truth is that when many of them come to me, they’re missing a vital piece of the puzzle. And that piece is the call to action.
Even if you’re not familiar with the term, I guarantee you’ve seen calls to action before. You’ve probably even responded to them yourself! A call to action is a short prompt that invites your audience to make a move – and not just any move, but a move that will bring them into closer contact with your business and ultimately a purchase.
Here are a few examples: Subscribe here. Sign up now. Join our mailing list. Become a member. Learn more. Talk to us. Join the fight!
While calls-to-action are all around us, I think sometimes we need to step back and take a look at our own marketing messages to make sure we haven’t left out this important piece of the sales puzzle.
Because no matter how much you may inspire or entertain or educate your audience, if you don’t round out your messaging with a clear call to action, then your story will never lead to a sale. And hey, as a business owner, that’s just really bad news.
To help with the call-to-action process, I’ve got 3 tips for you today to help boost your sales messaging, whether that’s through your next social media, newsletters, blog articles, workshops, podcast or YouTube episodes:
1. Keep it simple.
2. Feature your ask prominently in your messaging.
3. Create a sense of urgency that inspires your audience to make a move.