Rethinking Our Shame Stories with Jennifer DeFrenza of GirlEKits
In Episode 124 of the Power Your Platform Podcast, I’m sitting down with Jennifer DeFrenza. who along with her 10-year-old daughter Talia, runs a business called Girl E Kits providing emergency period protection for young girls.
This Mother-Daughter duo is hoping to change the stigma around feminine hygiene products, and help girls feel more confident and prepared for their first period.
Stay tuned for a great conversation about moving from stories of shame to stories of celebration, and how doing so can shift the social dialogue.
Here are my Top 10 Takeaways from today’s conversation with Jennifer:
1. Embrace tough conversations and don’t shy away from taboo topics, especially those that traditionally shame or marginalize women.
2. When considering the shame stories in your own life, ask where those shame stories came from in the first place, and who they’re serving.
3. When you make the intentional shift from telling stories of shame to stories of celebration, people will want to be a part of what you’re doing.
4. Share what you’re doing inside your business with friends and family – they can be powerful allies when it comes to helping you get the word out.
5. Your People Story is a vital part of your marketing. Share customer reviews often because they are evidence of the impact you’re making.
6. Blogging can be an effective way to help you grow your SEO and build your web site traffic. So if writing’s your thing, then give it a try!
7. Look for opportunities to add your voice to the bigger conversation that relates to your brand or business. You just never know where it may lead.
8. Surround yourself with a supportive tribe of individuals who will cheer you on, especially when the going gets tough.
9. Where possible, become a visible part of your brand story. After all, humans prefer to buy from people, not from faceless companies.
10. Today’s power move is to take a moment to look around and ask yourself what’s missing from the world. And then, when the moment is right, create a solution that fills the gap.
I hope you enjoyed today’s episode – and if you did, be sure to subscribe, rate and review the Power Your Platform Podcast on Apple Podcasts and Spotify. When you do, it will allow us to reach even more women and help them move from stories of shame to stories of celebration.
