In Episode 32 of the Power Your Platform Podcast, I'm sharing my very own recipe for a Story Smore.
And by the end of this episode I hope you’ll pick up some sweet tips for creating a delicious connection with your audience that keeps them hungry and coming back for smore.
Are you ready for today’s episode? Sweet! Let’s get cooking!
Not many people know this, but the recipe for smores cookie sandwiches has actually been around since the 1920s. And here’s a fun fact: the first smores recipe actually appeared in a girl scout’s guide called Tramping and Trailing with the Girl Scouts. But back then the treat was actually known as Graham Cracker Sandwiches.
In case you’ve never heard of a smore, by the way, let me explain the preparation and cooking process:
First, you take two graham crackers and in between you slide a layer of chocolate – my favourite is Aero or Hershey, but it doesn’t really matter.
Next, you want to toast a marshmallow over an open campfire if possible or if not, you can do the cooking in a microwave.
Once your marshmallow is toasted, you want to smush together the graham cracker, chocolate and marshmallow combo – by the way, I’m pretty sure “smushing” is the technical term in case you’d like to look it up.
And then – ahhhh, the sweet taste of that glorious mess of goodness. There’s nothing quite like it!
But let’s break down this recipe further for today’s Story Smore Cooking Lesson.
Now, the purpose of a Story Smore is to make your content so delicious and so worthwhile that your audience keeps coming back again and again. So how do we do that?
First, let’s consider the three ingredients of a traditional smore: graham crackers, marshmallows and chocolate. That’s it, just three components. So you’ve gotta love the simplicity.
Today, we’re using each of the three smore ingredients to represent a different technique for creating a message that melts in your audience’s mouth and keeps you top-of-mind.
Here they are:
Graham Cracker #1: Start with a message hook that draws your audience in to your story.
Melted Chocolate: Sweeten the deal by offering your audience a value statement addressing their key pain point(s).
Toasted Marshmallow: Create a sticky message they can remember and that they can take with them.
Graham Cracker #2: Finish off with a clear call-to-action that answers the question “What next?”
Remember, when it comes to your brand message, keep it simple, sweet and sticky.