How Fashion Psychology Shapes Our Story

Updated: Apr 21


When was the last time you took a good look in your closet and asked yourself: how do these clothes actually make me feel? If you’ve never thought about the impact of fashion psychology on your personal and professional story, then today’s episode is for you!


My guest on the Power Your Platform Podcast today is Visual Identity Coach Rebecca Rowe. Rebecca’s story path has led her from New York City and Paris, France to the fashion runways of Vancouver and Toronto.


Today, she helps women understand themselves better, build habits they love, and create a wardrobe to tell the world who they are without having to speak.


In today’s episode, Rebecca and I talk about how to make bold fashion choices that make us look and feel our best, as well as the connection between confidence and risk-taking. PLUS we also talk about the pros and cons of having a product-based business versus a service-based business.

Here are my Top 10 takeaways from today’s interview.


1. The psychology of clothing is the study of how fashion makes us feel and how we think about ourselves.


2. At some point, most – if not all – women struggle with feeling like they’re good enough. But the truth is, we are everything we need to be, just the way we are.


3. Reconsidering negative labels attached to women culture is important if we’re going to reclaim our confidence and step into the powerful lives we were meant to lead.


4. Visual identity is all about how we want people to see us – from the clothes we wear to the way we carry ourselves when we walk into a room.


5. Finding a coach or a group of women who will listen to our fears about the future is empowering – because when we do, we discover we’re not alone.


6. Self-acceptance is the key to unlocking our next confidence level.


7. Clothing is a tool that helps us build a more confident image, and become the woman we were always meant to be.


8. When you’re feeling discouraged, get up and put on clothes that make you feel bold and confident – then watch how your day changes.


9. When you like who you are when you look in the mirror, you begin to stop caring so much about the opinion of everyone else.


10. When we own the way we look and who we are, it gives permission to others to do the same.


To listen to the full podcast interview with Rebecca Rowe, click here.

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