Three Reasons Why Audiences Leave (and How to Make Them Stay)
Updated: Dec 12, 2022
In today’s podcast episode, we’re getting to the bottom of why people stop following or paying attention to our story.
So if you’ve noticed you’ve been losing followers or email subscribers lately, then we’ll be covering a few of the top three reasons why they might be leaving, and how to make them stay.
The first reason you might be losing audience members is that they might not be your ideal audience.
And hey, if you hear nothing else today, hear this: you’re not for everyone. And neither am I!
If we try to create content that resonates with absolutely everyone, then we’re going to lose sight of the true impact we’re trying to make. Because if we’re building a truly meaningful brand that’s designed to create change in the world, then we need to have a particular audience in mind.
The truth is that if someone follows you and takes in your content for a while, but then realizes it’s not the right content for them, then there’s nothing wrong with that. It’s not a personal or professional failure. In fact, it’s a success.
Because if you’re clearly articulating who your content and paid offer are for, then when someone realizes you’re not for them, you’ve actually done them a service. PLUS don’t forget they can always be a great source of referrals for you in the future, since they know who you are and what you’re known for.
The second reason why your audience may be shrinking is that they’re unclear about what the paid offer is.
In other words, maybe you’re telling your audience a great story through your platform or visibility tools.
And hey, that’s awesome because I’m all about story sharing, you know that. But at some point, there needs to be a call to action. In other words, when the story isn’t leading anywhere, it’s well, unfinished. And it kind of leaves the audience feeling frustrated and uncertain about what their next steps should be.
Remember, if you create a need and don’t fill it, then your audience will find someone who does. And if you want to learn more about the 4-step process involved in creating a paid offer, then check out Episode 74 of this podcast. Because when people pay, they pay attention.
The third reason why your audience might be packing up and moving on is simply because you’re not showing up consistently.
You’ve heard me say this before, but it’s true. Building a brand these days is all about relationship-building. But what happens in a relationship when one partner disappears without an explanation? The communication stops. And the relationship is in limbo.
Note: when I say that consistency is important to keep our audience hanging around, I mean that we should be showing up on our platform of choice when we say we will.
So if you’ve created a blog that comes out once a week, be sure to show up there once a week. And if your newsletter is designed to provide monthly updates, then make sure to be showing up on a monthly basis.
Because once you stop showing up for your audience, you audience will stop showing up for you. So these are three reasons why your audience may be walking away.